Staff Data Scientist (Ads Analytics)
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The role
Lead data science initiatives for advertising analytics to maximize monetization and revenue across ad formats.
Design, test, and simulate auction and monetization models; quantify revenue impact of changes.
Define and track KPIs for product adoption, usage, performance, and churn, providing monetization visibility.
Build and maintain inventory and revenue forecasting models to support revenue optimization and financial planning.
Plan and execute rigorous A/B and multivariate tests, including cohort analyses to explain why results occurred.
Craft concise, data-driven narratives with compelling test recaps that translate insights into concrete product actions.
Design, test, and simulate auction and monetization models; quantify revenue impact of changes.
Define and track KPIs for product adoption, usage, performance, and churn, providing monetization visibility.
Build and maintain inventory and revenue forecasting models to support revenue optimization and financial planning.
Plan and execute rigorous A/B and multivariate tests, including cohort analyses to explain why results occurred.
Craft concise, data-driven narratives with compelling test recaps that translate insights into concrete product actions.
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