Senior Content Strategist – New York

The Senior Content Strategist at the ACLU will oversee the development and execution of the organisation's YouTube strategy, aligning content with organisational goals and audience engagement. Responsibilities include project managing content production, developing platform-specific formats, and optimising metadata and thumbnails based on analytics. The role requires strong editorial judgment and experience with SEO and social-video trends, along with collaboration across departments to integrate YouTube into broader communications plans. Candidates should possess excellent communication skills, creativity, and the ability to manage complex projects within a social advocacy context. Technical skills such as analytics tools, content management platforms, and platform-specific optimisation are essential. The position is committed to fostering diversity and inclusion, promoting collaborative work environments, and advancing civil liberties through digital advocacy.