Global Marketing Content Strategist, GIMC
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The role
Lead global digital content strategy and copy across websites, emails, social media, in-platform messaging, and campaign assets.
Translate complex product narratives into clear, compelling value propositions tailored for digital audiences while upholding the brand voice.
Collaborate with regional teams to adapt copy frameworks for local markets, and develop digital content toolkits and templates to enable scalable execution.
Write and edit multi-format content, ensuring seamless integration with design and user experience; manage a centralized content library.
Uphold editorial excellence, partner with analytics to measure performance, and apply insights to optimize messaging through tests and iterations.
Coordinate cross-functional workstreams to deliver content on time across channels and markets, driving measurable engagement and impact.
Translate complex product narratives into clear, compelling value propositions tailored for digital audiences while upholding the brand voice.
Collaborate with regional teams to adapt copy frameworks for local markets, and develop digital content toolkits and templates to enable scalable execution.
Write and edit multi-format content, ensuring seamless integration with design and user experience; manage a centralized content library.
Uphold editorial excellence, partner with analytics to measure performance, and apply insights to optimize messaging through tests and iterations.
Coordinate cross-functional workstreams to deliver content on time across channels and markets, driving measurable engagement and impact.
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