Events Marketing Manager
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The role
Own the end-to-end event strategy and calendar across priority verticals and regions, including trade shows, conferences, partner summits, user groups, and field demos.
Plan and execute comprehensive event operations: budgets, timelines, booth production, logistics, travel planning, staffing, and on-site leadership.
Drive attendee acquisition and demand-gen collaboration for cross-channel promotion, registration workflows, and meeting-setting plans with Sales and Partnerships.
Manage vendors, booths, demos, messaging assets, executive participation, and on-site brand experiences with a focus on ROI and pipeline impact.
Measure performance with leads, meetings, pipeline influence, CAC/ROI, and post-event learnings; develop repeatable processes and playbooks.
Operate hands-on in fast-paced, cross-functional environments, ensuring brand standards and high-quality experiences at every touchpoint.
Plan and execute comprehensive event operations: budgets, timelines, booth production, logistics, travel planning, staffing, and on-site leadership.
Drive attendee acquisition and demand-gen collaboration for cross-channel promotion, registration workflows, and meeting-setting plans with Sales and Partnerships.
Manage vendors, booths, demos, messaging assets, executive participation, and on-site brand experiences with a focus on ROI and pipeline impact.
Measure performance with leads, meetings, pipeline influence, CAC/ROI, and post-event learnings; develop repeatable processes and playbooks.
Operate hands-on in fast-paced, cross-functional environments, ensuring brand standards and high-quality experiences at every touchpoint.
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