YouTube Content Strategist – United Kingdom
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The role
The YouTube Content Strategist owns the briefing process for formats, transforming audience and platform insights into creative decisions before filming. They establish thumbnail-first briefs and structure content to optimise viewer retention and attention, contributing to format development from pilot to franchise. Responsibilities include managing audience research, tracking competitor trends, collaborating with data teams, and monitoring audience sentiment to inform content decisions continuously. Essential skills involve experience in content strategy or format development, fluency in YouTube analytics, and strong stakeholder management abilities. A data-driven approach and innovative mindset are important for thriving in this fast-paced, creative environment.
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