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Growth Marketing Manager - New York or Chicago
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The role
Own AI-enabled demand generation and ABM programs across email, LinkedIn, paid media, website, and owned channels. Leverage Sitecore AI and Salesforce Marketing Cloud to personalize journeys at scale. Synthesize audience insights with AI tools and human judgment to define priority personas and target accounts. Oversee content production and optimization for SEO and geo targeting, ensuring brand voice and quality. Build dashboards to track engagement, pipeline influence, velocity, and ROI, and rapidly optimize campaigns. Lead events strategy (trades shows, webinars, roundtables) and tie events to ABM and revenue with clear attribution.
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