Copywriter & Content Strategist – United Kingdom
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The role
The role involves developing a deep understanding of the brand, target audiences, and tone of voice to produce high-quality content across channels with an initial focus on social media. Responsibilities include researching and understanding client brands, acting as a brand guardian, planning social media strategies, creating content calendars, and monitoring trends to inform recommendations. The candidate will write clear, compelling copy considering SEO principles, adapt messaging for various platforms, and collaborate with internal and client teams to produce integrated campaigns. Editing and proofreading for accuracy and quality are essential, along with building strong relationships and managing the copy approval process. The role demands experience in content creation, excellent communication, a proactive attitude, and the ability to work under challenging deadlines. A minimum of three years' experience in similar roles with a diverse portfolio is required, and the role involves being in the office three days a week, with some additional days at client sites.
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