Manager, Brand Influencer & Talent Partnerships
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The role
Develop and lead consumer-facing brand influencer campaigns that elevate storytelling across owned and external platforms.
Manage influencer and talent strategy aligned to Growth/WIN objectives, collaborating with partner teams to execute an integrated plan.
Plan and execute brand influencer initiatives for key tent-pole events and social commerce opportunities, including collaborations like TikTok Shop events.
Cultivate and maintain strong relationships with agencies, creators, and key stakeholders.
Monitor social trends to identify opportunities for positive brand exposure across broadcast, streaming, social and digital touchpoints.
Partner cross-functionally with brand, marketing, merchandising, digital, programming, social commerce and streaming teams to measure, optimize, and report on influencer impact.
Manage influencer and talent strategy aligned to Growth/WIN objectives, collaborating with partner teams to execute an integrated plan.
Plan and execute brand influencer initiatives for key tent-pole events and social commerce opportunities, including collaborations like TikTok Shop events.
Cultivate and maintain strong relationships with agencies, creators, and key stakeholders.
Monitor social trends to identify opportunities for positive brand exposure across broadcast, streaming, social and digital touchpoints.
Partner cross-functionally with brand, marketing, merchandising, digital, programming, social commerce and streaming teams to measure, optimize, and report on influencer impact.
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