Campaign Specialist, Influencer | TikTok Shop
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The role
Lead the planning, execution, and optimization of influencer and brand campaigns across TikTok Shop and paid social channels.
Set up campaigns, define KPIs, and measure performance against benchmarks to maximize ROI and reach.
Support influencer sourcing, onboarding, and casting to maximize budget efficiency with pricing benchmarks and creative rationale.
Train influencers on platform tools and solutions; develop client-facing and internal performance reports.
Coordinate across departments to manage assets, deliverables, and timelines with strong communication.
Demonstrate subject-matter expertise in influencer marketing and paid media, thriving in a fast-paced, data-driven environment.
Set up campaigns, define KPIs, and measure performance against benchmarks to maximize ROI and reach.
Support influencer sourcing, onboarding, and casting to maximize budget efficiency with pricing benchmarks and creative rationale.
Train influencers on platform tools and solutions; develop client-facing and internal performance reports.
Coordinate across departments to manage assets, deliverables, and timelines with strong communication.
Demonstrate subject-matter expertise in influencer marketing and paid media, thriving in a fast-paced, data-driven environment.
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