Vice President of Trade Marketing Strategy – Food & Beverage
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The role
Lead the development and execution of a comprehensive trade marketing strategy for the Food & Beverage category, aligned to growth objectives.
Strengthen retailer and distributor partnerships, optimize in-store execution, and drive brand visibility through strategic promotions and category management.
Identify growth opportunities and design pricing, promotional plans, and merchandising solutions to increase sales and profitability.
Leverage data, consumer insights, and market analytics to measure ROI, refine campaigns, and sustain retailer satisfaction.
Collaborate cross-functionally with Sales, Brand Marketing, Product, and Supply Chain to ensure aligned objectives and efficient execution.
Build and mentor a high-performing trade marketing team while managing budgets, compliance, and long-term strategic initiatives.
Strengthen retailer and distributor partnerships, optimize in-store execution, and drive brand visibility through strategic promotions and category management.
Identify growth opportunities and design pricing, promotional plans, and merchandising solutions to increase sales and profitability.
Leverage data, consumer insights, and market analytics to measure ROI, refine campaigns, and sustain retailer satisfaction.
Collaborate cross-functionally with Sales, Brand Marketing, Product, and Supply Chain to ensure aligned objectives and efficient execution.
Build and mentor a high-performing trade marketing team while managing budgets, compliance, and long-term strategic initiatives.
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