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Senior Social Media & Influencer Manager, Media & Entertainment

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The role

Lead platform-specific social strategies (TikTok, IG, LinkedIn, X, YouTube) that drive signups and upgrades with defined measurement frameworks.
Operate a high-velocity content engine: own the editorial calendar, publish multiple times daily, convert event moments into scalable short-form assets, and art-direct creative with agencies and freelancers.
Lead creator, influencer, and UGC programs end-to-end including audience targeting, briefs, licensing, FTC compliance, onboarding, payments, and performance reporting.
Manage external creative partners and independent contractors—production, budgets, timelines, and quality control.
Partner across Brand, Product, Community, Strategy, Education, Demand Gen, and Paid Media to align messaging, timing, and KPIs for maximum impact.
Maintain deep knowledge of the AI creative tool market and creator workflows, applying insights to content strategy, recruitment, and measurement.

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