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FP&A Marketing Budget Analyst

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The role

The FP&A Marketing Budget Analyst drives budgeting, forecasting, and performance analysis for marketing initiatives.
Develops quarterly and annual marketing budgets, supports forecast cycles, and ensures timely budget submissions.
Monitors expenditures, identifies variances, and provides ROI insights for campaigns, promotions, and sponsorships.
Performs pre- and post- analyses for promotions and Limited Time Offers (LTOs), with monthly and quarterly leadership reporting.
Builds dashboards and KPI tracking tools to enable data-driven decision-making and cross-functional collaboration.
Supports alignment of marketing strategies with financial objectives and advances process improvements through new tools and systems.

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