Digital Marketing Campaign Specialist
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The role
Manage day-to-day execution and optimization of large-scale Google Ads and Meta Paid Ads campaigns across multiple regions.
Monitor performance daily, implement tactics to improve efficiency, scale, and quality of leads; optimize bidding strategies and ad copy.
Own setup of new campaigns and ad groups; design and run rigorous A/B tests on ads and landing pages to drive KPI improvements.
Produce regular performance reports focusing on CPL, conversion rate, and ROI; translate insights into actionable recommendations.
Collaborate with the Digital Marketing Strategist and Creative Director to align paid media with business goals; leverage AI and LLMs to boost productivity.
Maintain tracking integrity and GBP assets; manage GTM tagging and data accuracy across campaigns.
Monitor performance daily, implement tactics to improve efficiency, scale, and quality of leads; optimize bidding strategies and ad copy.
Own setup of new campaigns and ad groups; design and run rigorous A/B tests on ads and landing pages to drive KPI improvements.
Produce regular performance reports focusing on CPL, conversion rate, and ROI; translate insights into actionable recommendations.
Collaborate with the Digital Marketing Strategist and Creative Director to align paid media with business goals; leverage AI and LLMs to boost productivity.
Maintain tracking integrity and GBP assets; manage GTM tagging and data accuracy across campaigns.
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