Senior Manager, Influencer Marketing
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The role
Lead the day-to-day influencer marketing program, sourcing, contracting, briefing, and executing campaigns to drive brand growth and cultural relevance.
Identify opportunities for culturally resonant partnerships across contracted talent, ambassadors, community gifting, and regional collaborations.
Manage influencer agency relationships, casting, creative briefs, content approvals, and end-to-end campaign execution.
Plan and host influencer events, shoots, and experiences to tell brand stories and build community.
Partner with PR, Brand, and Regional Marketing to develop influencer guest lists, budgets, dashboards, and performance analytics.
Ensure compliance with FTC guidelines, contracts, and legal parameters while monitoring KPIs and delivering impact reporting.
Identify opportunities for culturally resonant partnerships across contracted talent, ambassadors, community gifting, and regional collaborations.
Manage influencer agency relationships, casting, creative briefs, content approvals, and end-to-end campaign execution.
Plan and host influencer events, shoots, and experiences to tell brand stories and build community.
Partner with PR, Brand, and Regional Marketing to develop influencer guest lists, budgets, dashboards, and performance analytics.
Ensure compliance with FTC guidelines, contracts, and legal parameters while monitoring KPIs and delivering impact reporting.
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