Influencer Marketing Manager
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The role
Lead and scale an established, multi-million-dollar ambassador program across YouTube, TikTok, Instagram, and emerging platforms.
Own creator strategy, build relationships with top creators and distributors, and recruit influencers aligned with test prep, college credit, and career goals.
Develop a full-funnel creator program with clear KPIs, formats, compensation models, and scalable success metrics.
Track performance metrics across video views, engagement, watch time, velocity, and keyword visibility, translating data into actionable recommendations.
Implement an AI-first approach to discovery, ideation, scripting, optimization, and workflow efficiency.
Collaborate cross-functionally to balance revenue generation with sustainable growth, reduce dependency on top partners, and expand platform coverage.
Own creator strategy, build relationships with top creators and distributors, and recruit influencers aligned with test prep, college credit, and career goals.
Develop a full-funnel creator program with clear KPIs, formats, compensation models, and scalable success metrics.
Track performance metrics across video views, engagement, watch time, velocity, and keyword visibility, translating data into actionable recommendations.
Implement an AI-first approach to discovery, ideation, scripting, optimization, and workflow efficiency.
Collaborate cross-functionally to balance revenue generation with sustainable growth, reduce dependency on top partners, and expand platform coverage.
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