Influencer Marketing Manager - Gaming
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The role
Embody our marketing purpose by leading disruptive, culturally relevant influencer initiatives in gaming to build brand affinity.
Ideate and execute compelling campaigns and product launches that align with campaign goals.
Leverage consumer insights to inform always-on messaging, hierarchy, and brand storytelling.
Develop and nurture relationships with influencers, creators, and agencies for ongoing engagement.
Own influencer briefs, mailer boxes, inserts, and other assets from ideation to fulfillment.
Deliver a cohesive year-long strategy for expansion into gaming, Twitch, and Esports, including event activations and KPI reporting.
Ideate and execute compelling campaigns and product launches that align with campaign goals.
Leverage consumer insights to inform always-on messaging, hierarchy, and brand storytelling.
Develop and nurture relationships with influencers, creators, and agencies for ongoing engagement.
Own influencer briefs, mailer boxes, inserts, and other assets from ideation to fulfillment.
Deliver a cohesive year-long strategy for expansion into gaming, Twitch, and Esports, including event activations and KPI reporting.
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