Social Media Manager
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The role
Lead platform-specific social strategies for Instagram, TikTok, and YouTube to support marketing goals and product launches.
Own publishing cadence and content calendars, brief creative assets, and ensure on-brand, on-time delivery.
Engage the community daily by monitoring comments, DMs, and mentions and responding in a consistent brand voice.
Develop and maintain a tone-of-voice playbook and community guidelines; collaborate with Influencer Manager on creator initiatives.
Collaborate with Marketing, Creative, Product, Local Marketing, and Comms to align social with campaigns; surface trends and insights.
Define KPIs, deliver weekly and monthly performance reports, test formats and posting times, and build scalable processes for growth.
Own publishing cadence and content calendars, brief creative assets, and ensure on-brand, on-time delivery.
Engage the community daily by monitoring comments, DMs, and mentions and responding in a consistent brand voice.
Develop and maintain a tone-of-voice playbook and community guidelines; collaborate with Influencer Manager on creator initiatives.
Collaborate with Marketing, Creative, Product, Local Marketing, and Comms to align social with campaigns; surface trends and insights.
Define KPIs, deliver weekly and monthly performance reports, test formats and posting times, and build scalable processes for growth.
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