Content Strategist & Writer – Toronto

The role involves developing and executing digital content strategies across multiple channels such as websites, email, and social media, with a focus on SEO and audience engagement. Responsibilities include creating editorial calendars, writing compelling content, and collaborating with cross-functional teams including designers and strategists. The candidate is expected to possess strong storytelling skills, experience in content development, and a good understanding of digital platforms and analytics tools. Knowledge of SEO best practices, GEO, and AI-optimised content is desirable. A degree or equivalent experience in communications, journalism, marketing, or a related field is required, alongside organisational and project management skills.