Brand & Content Strategist
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仕事内容
Develop and maintain a cohesive brand-aligned content strategy to boost organic discovery and thought leadership in healthcare.
Own editorial calendar across web and social, informed by SEO, audience insights, and business priorities.
Create, edit, and optimize content in multiple formats (blogs, web pages, emails, social posts, light multimedia) while maintaining brand voice.
Manage day-to-day organic social channels (LinkedIn, YouTube, Instagram), driving reach, engagement, and follower growth; align with SEO and AEO.
Partner with Product Marketing and Demand Generation to translate product narratives into audience-focused content and support AI-driven discovery.
Track performance, generate insights, and continuously optimize topics, formats, and distribution with cross-functional collaboration.
Own editorial calendar across web and social, informed by SEO, audience insights, and business priorities.
Create, edit, and optimize content in multiple formats (blogs, web pages, emails, social posts, light multimedia) while maintaining brand voice.
Manage day-to-day organic social channels (LinkedIn, YouTube, Instagram), driving reach, engagement, and follower growth; align with SEO and AEO.
Partner with Product Marketing and Demand Generation to translate product narratives into audience-focused content and support AI-driven discovery.
Track performance, generate insights, and continuously optimize topics, formats, and distribution with cross-functional collaboration.
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