PR, Brand Activations & Influencer Manager
仕事内容
Lead national and local PR initiatives, managing agency partners to ensure strategic alignment, timely assets, and high-impact media coverage.
Develop and execute proactive PR and storytelling programs across earned, paid, and shared channels.
Design and oversee brand activation campaigns, secure partnerships, and guide activations from concept to execution.
Manage influencer programs, contract terms, content rights, posting cadences, and performance analysis to optimize partnerships.
Collaborate cross-functionally with Brand Marketing, Operations, and leadership to support product launches and seasonal moments with integrated communications.
Track KPIs, report results, optimize strategies, and maintain brand voice and consistency across all initiatives.
Develop and execute proactive PR and storytelling programs across earned, paid, and shared channels.
Design and oversee brand activation campaigns, secure partnerships, and guide activations from concept to execution.
Manage influencer programs, contract terms, content rights, posting cadences, and performance analysis to optimize partnerships.
Collaborate cross-functionally with Brand Marketing, Operations, and leadership to support product launches and seasonal moments with integrated communications.
Track KPIs, report results, optimize strategies, and maintain brand voice and consistency across all initiatives.
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