Director, Provider Marketing
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仕事内容
Lead end-to-end provider marketing strategy and GTM execution, from acquisition to activation, engagement, retention, and advocacy.
Develop differentiated provider positioning and messaging that communicates value of the product stack in a competitive mental health platform landscape.
Collaborate closely with Growth and Sales to enable channels, accelerate messaging tests, and drive provider acquisition.
Own provider community initiatives to foster loyalty, adoption, and referrals, creating a durable competitive moat.
Build and lead a high-performing marketing team combining storytelling with rigorous analytics, and instill a test-and-learn culture with AI-powered workflows.
Define repeatable playbooks, optimize campaigns through structured experiments, and partner with cross-functional teams to accelerate growth.
Develop differentiated provider positioning and messaging that communicates value of the product stack in a competitive mental health platform landscape.
Collaborate closely with Growth and Sales to enable channels, accelerate messaging tests, and drive provider acquisition.
Own provider community initiatives to foster loyalty, adoption, and referrals, creating a durable competitive moat.
Build and lead a high-performing marketing team combining storytelling with rigorous analytics, and instill a test-and-learn culture with AI-powered workflows.
Define repeatable playbooks, optimize campaigns through structured experiments, and partner with cross-functional teams to accelerate growth.
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