Manager, Influencer Marketing
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仕事内容
Head a data-driven influencer marketing program and partner strategy across a portfolio of brands with a heavy emphasis on Factor.
Develop strategic channel direction, analyze influencer performance, and optimize campaigns to meet ambitious customer acquisition targets.
Directly manage complex influencer and agency partnerships, negotiate deals, and steward budgets and timelines.
Partner with Data Science and Marketing Analytics to implement robust measurement and attribution approaches.
Lead testing initiatives, explore new channels, and scale learnings across multiple brands.
Collaborate cross-functionally with Brand Strategy, Creative, and Social teams to deliver influencer-led content.
Develop strategic channel direction, analyze influencer performance, and optimize campaigns to meet ambitious customer acquisition targets.
Directly manage complex influencer and agency partnerships, negotiate deals, and steward budgets and timelines.
Partner with Data Science and Marketing Analytics to implement robust measurement and attribution approaches.
Lead testing initiatives, explore new channels, and scale learnings across multiple brands.
Collaborate cross-functionally with Brand Strategy, Creative, and Social teams to deliver influencer-led content.
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