PR & Communications Lead – Toronto

A PR & communications professional in Toronto is responsible for managing media relations, creating compelling content, and executing communication strategies to enhance brand visibility. The role requires excellent writing skills and fluency in English and French, with a minimum of five years’ experience in PR or communications. The successful candidate will work across traditional media, digital channels, and AI-powered platforms to drive engagement and media attention. They will develop media materials, coordinate events, and monitor media coverage to assess campaign effectiveness. The position demands strong interpersonal skills, strategic thinking, and proficiency with digital communication tools and analytics. Knowledge of the travel industry and familiarity with content management and analytics platforms are advantageous.