Digital PR Manager – Edinburgh

The Digital PR Manager within Tesco Insurance and Money Services oversees the creation and execution of digital-first PR campaigns to improve brand awareness, reputation, and online visibility. They manage relationships with media, analyse digital trends, identify newsworthy stories, and coordinate with marketing, SEO, digital, and content teams to optimise campaign impact. The role involves developing strategic communication plans, managing external agencies, monitoring media coverage, and evaluating campaign performance. They act as a trusted communications advisor, providing counsel on reputational risks and opportunities for brand authority. Candidates should have four or more years' experience in media relations, digital PR, or related fields, with a strong understanding of digital communication channels and shared stakeholder management skills. The position offers flexible working arrangements and various benefits, supporting a balanced work-life environment.