Digital PR Manager – Edinburgh

A Digital PR Manager is responsible for developing and executing digital-first public relations strategies to enhance brand visibility and credibility. They collaborate with marketing, digital, and SEO teams to secure quality media coverage and craft credible messaging that aligns with commercial goals. Managing agency relationships and driving data-supported campaigns are key duties of the role. The position requires strong skills in digital communication, media relations, and analytics tools. Candidates should have experience in online reputation management and a solid understanding of the digital media landscape. The role may involve managing brand image across various online platforms and exploring new opportunities to increase online trust and engagement.