Digital Content Strategist – Glasgow

A digital content strategist at EY in Glasgow is responsible for developing and optimising digital content and campaigns for global websites, working closely with marketing teams and stakeholders to meet strategic and business objectives. The role involves editing, measuring, and activating content, ensuring alignment with brand and digital strategies, and enhancing search and AI discoverability. Candidates should have extensive experience in digital content, strong stakeholder management skills, and familiarity with digital publishing, SEO, and analytics. The position requires managing multiple projects within a fast-paced environment and advising on digital best practices to optimise user experience. Technical skills include content governance, search optimisation, and familiarity with marketing analytics tools, with a focus on delivering measurable engagement and business impact.