Digital PR Manager – Edinburgh

The role involves developing and executing digital-first PR strategies that improve online presence, reputation, and customer engagement. Responsibilities include managing media relations, creating impactful campaigns, monitoring digital trends, and collaborating with marketing, SEO and digital teams. The candidate should have experience in digital PR, knowledge of search trends and content amplification, and strong stakeholder management skills. This position requires at least four years of experience in PR or related fields within financial services or regulated industries. The role also involves agency management, risk management, analysing campaign performance, and supporting broader communication activities. The role is based in Edinburgh with a hybrid work model, offering flexible working arrangements.