Digital Content Strategist – Glasgow

A digital content strategist in Glasgow develops and optimises digital content for global websites, collaborating with marketing teams worldwide to meet strategic and business objectives. The role involves hands-on content editing, activation, and measurement, with an emphasis on search optimisation and AI discoverability. The candidate advises senior stakeholders on content packaging and channel optimisation, promoting digital best practices and engaging user experiences. Strong project management, media knowledge, and communication skills are required, along with experience in digital publishing, content governance, and analytics. Ideally, candidates will have a background in large-scale marketing environments, with a focus on understanding measurement and data interpretation to optimise campaigns. The role requires managing multiple projects in a fast-paced, global organisational setting, supporting the organisation's digital and marketing strategy.