Content Strategist / Writer – Toronto

A global SaaS leader specialising in digital document workflows seeks an experienced content strategist and writer to develop diverse content across formats such as blogs, eBooks, case studies, and social media. The role involves creating compelling narratives, managing content calendars, and aligning efforts with marketing aims, including product launches and campaigns. Responsibilities include translating complex ideas into engaging content, tailoring messaging for different audiences, and optimising for search engines, including AI-driven search. The digital presence will be led by owning social media channels, developing platform-specific content, and analysing performance for continual improvement. The candidate will also produce visual content, short videos, and responsibly utilise AI tools to enhance content output, ensuring consistency with brand guidelines. The position requires managing multiple projects efficiently in a fast-paced environment, with a preference for experience in B2B SaaS and proficiency with Canva, Microsoft Office, and AI applications.