Direct Response Copywriter – Aberdeen

The role involves producing compelling ad copy for social media platforms like Meta, TikTok, and YouTube, including headlines, hooks, and calls to action, as well as developing multiple creative angles for testing. The copywriter will collaborate with the creative team to conceive ad ideas and support other marketing channels through landing pages, emails, or product descriptions. Candidates should have proven experience with direct-to-consumer brands, especially in paid social environments, and possess a strong understanding of different funnel stages. Essential skills include crafting attention-grabbing TikTok and Meta hooks, working independently in a fast-paced setting, and translating brand tone into performance content. Additional bonus skills are familiarity with performance metrics, experience with video or asset creators, and innovative campaign ideas.