Senior Copywriter & Editorial Lead – Northampton

A senior copywriter and editorial lead is responsible for creating compelling B2B content across various formats including websites, campaigns, and thought leadership, ensuring clarity and persuasion. They own and refine the brand's tone of voice across European markets, reviewing and elevating copy produced in-house and externally, including freelancers. The role involves coordinating editorial planning and managing a network of native-language freelance writers to ensure consistent quality and tone. Collaboration with cross-functional teams supports localisation, digital marketing, and content strategy efforts to align messaging with business objectives. The candidate must utilise AI tools to enhance content efficiency, maintaining high standards of human craftsmanship and judgment. Excellent English skills, editorial acumen, and experience in multilingual content operations are essential.