Copywriter & Content Strategist – United Kingdom

The position involves developing a comprehensive understanding of a client's brand, target audience, and tone of voice to create engaging content across multiple channels. Responsibilities include researching audience segments, maintaining brand consistency, supporting social media strategies, and crafting content calendars and storytelling approaches. The role requires writing compelling copy while applying SEO principles, adapting messaging for different platforms, and collaborating with internal teams and clients for integrated campaigns. Responsibilities also cover editing, proofreading, and managing the copy approval process, ensuring content accuracy, clarity, and compliance. The ideal candidate will demonstrate confidence in presenting to varied audiences and working within legal and compliance frameworks, with a strong emphasis on editorial judgment and storytelling skills.