PR & Influencer Manager

The role involves leading influencer marketing and PR strategies for a retail brand, focusing on increasing brand awareness, cultural relevance, and commercial impact. Responsibilities include developing integrated influencer campaigns, managing influencer partnerships, and overseeing PR activities to support brand and business objectives. The position requires skills in campaign management, stakeholder engagement, and budget management, with a technical understanding of social media platforms and measurement tools. The manager will lead a team, manage external agency relationships, and optimise campaign performance through data analysis. The role entails building strong industry contacts, creating long-term brand advocacy programmes, and ensuring all activities align with strategic objectives. The position promotes a fast-paced, innovative environment aiming to push boundaries and create impactful brand experiences.