Digital Copywriter

A Digital Copywriter is responsible for producing engaging, SEO-optimised content across various digital channels such as websites, emails, and paid media campaigns. They will craft persuasive copy for different formats including landing pages, blogs, metadata, and automation sequences to target diverse audiences and funnel stages. The role involves collaborating with SEO and creative teams to ensure messaging aligns with brand standards and optimised for performance metrics. Candidates are expected to have strong writing skills, understanding of digital marketing, and familiarity with content management and A/B testing tools. Experience with AI content generation tools and understanding of channel-specific content strategies are highly desirable. The role entails ensuring content meets deadlines and analysing performance data to refine future content strategies.