AI Copywriter – Sport in Shirebrook

The AI Copywriter at Frasers Group in Shirebrook is tasked with producing strategic, SEO-optimised sports content including product descriptions, landing pages, and editorial pieces. They collaborate with content and SEO teams to develop and refine content strategies that increase organic traffic and citations. The role involves editing AI-generated content, ensuring brand consistency, and overseeing the quality of product descriptions through AI tools. Candidates should possess strong writing, editing, and research skills, with an interest in sports and familiarity with AI writing tools. The position requires organisational skills, a detail-oriented approach, and the ability to work independently within a dynamic environment. This role plays a vital part in supporting the group's digital marketing and content objectives.