Manager, B2B Marketing – Content & Campaigns

A B2B Marketing Manager is responsible for developing and executing cross-channel campaigns and content targeted at executive and decision maker audiences globally. This role involves managing campaign delivery across channels including web, email, paid media, and events, while aligning activities with business priorities. The manager will produce high-quality content such as reports and whitepapers, and translate complex solutions into compelling narratives to support demand generation. Collaboration across product marketing, demand generation, and other teams is essential to coordinate messaging and optimise campaign performance. The role requires monitoring key metrics, analysing performance data, and refining strategies to maximise engagement and pipeline impact.