Copywriter & Content Strategist – United Kingdom

A copywriter and content strategist in the UK role involves developing a thorough understanding of the client’s brand, audience, and tone of voice, while ensuring all content aligns with brand values. The position requires researching target audiences and products, acting as a brand guardian, and supporting social media planning and execution. Responsibilities include creating engaging content, monitoring trends, and adapting messaging for various platforms, with SEO principles in mind. The role involves close collaboration with creative and client teams, editing content for high quality, and managing the copy approval process. The ideal candidate will possess strong communication skills, editorial judgment, and experience with multi-channel copywriting, especially digital and social content. The position demands a minimum of three days in the office weekly and requires adapting to dynamic retail campaigns.