PR & Influencer Manager

The PR & Influencer Manager at Debenhams will oversee the development and execution of influencer and PR strategies across various categories, including fashion, beauty, and home. This role involves managing campaigns from conception to reporting, coordinating with internal teams and external partners to ensure campaign alignment with brand objectives and measurable outcomes. The manager will nurture influencer relationships, oversee budgets, and analyse campaign performance to inform future strategies. Responsibilities include leading a team, managing external agencies, and maintaining industry relevance through trend monitoring. Strong negotiation, relationship management, and organisational skills are essential, along with experience in social media platforms, creator economy trends, and campaign measurement tools. The role offers an opportunity to lead innovative campaigns in a dynamic retail environment within a collaborative team.