Senior Content Strategist
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El puesto
Develop and execute data-driven content strategies that align with business goals and audience needs.
Conduct in-depth audience research, keyword analysis, and competitive assessments to uncover content opportunities.
Oversee creation, curation, and distribution across web, social, email, and video channels.
Define editorial guidelines, calendars, and brand voice to ensure consistency and quality.
Collaborate with editorial, marketing, product, and design teams to drive integrated campaigns and measurable results.
Measure performance with analytics tools, translate insights into optimization tactics, and advocate for data-informed decision-making.
Conduct in-depth audience research, keyword analysis, and competitive assessments to uncover content opportunities.
Oversee creation, curation, and distribution across web, social, email, and video channels.
Define editorial guidelines, calendars, and brand voice to ensure consistency and quality.
Collaborate with editorial, marketing, product, and design teams to drive integrated campaigns and measurable results.
Measure performance with analytics tools, translate insights into optimization tactics, and advocate for data-informed decision-making.
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