Director Performance Marketing

The role involves overseeing and optimising performance marketing channels to generate high-quality, conversion-ready SaaS demand, including paid search, social, and experiment campaigns. The individual will be responsible for designing and scaling marketing activities to achieve specific revenue and demand targets, working closely with sales and operational teams to ensure smooth lead handoff and conversion. Expertise in translating use cases into compelling messages and creating efficient funnels is essential, alongside continuous campaign testing and refinement. Monitoring funnel performance and leveraging behavioural data are crucial for maintaining high-quality leads and accelerating sales cycles. The role demands strong technical skills in analytics, attribution, optimisation, and experience with SaaS or product-led growth environments. Independent operation, strategic thinking, and a focus on measurable results are key qualities for success.