Marketing Communications Manager – Edinburgh
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A marketing communications manager oversees the planning and execution of integrated media campaigns across multiple channels, including digital, social, print, and broadcast, to enhance brand awareness and drive business growth. They collaborate with creative agencies and internal teams to develop insightful, impactful content that resonates with target audiences. The role includes managing budgets, ensuring compliance with governance standards, and leading a team to achieve strategic objectives. Candidates should possess extensive experience in multi-channel campaign delivery, media planning, and team leadership, along with strong analytical skills and a creative mindset. They work within a framework of risk management, adhering to regulatory requirements and enhancing customer engagement through innovative marketing solutions. The position demands a proactive approach to trend analysis and an ability to adapt strategies to evolving market conditions.
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