Digital Copywriter

A digital copywriter is responsible for creating engaging content for web, email, paid media, and digital campaigns, working closely with SEO and creative teams. They craft web and CRO copy, including homepage messages, service pages, and landing pages, aimed at conversion. The role involves writing SEO-optimised content for blogs, service pages, metadata, and FAQs to boost organic search visibility. Copy is also created for email automation, nurturing, sales enablement, and event communications, tailored to each stage of the customer journey. Additionally, they produce paid media copy for platforms like Google Ads and social media, adapting messaging to platform strengths. The copywriter tests different approaches, uses AI tools for content personalisation, and monitors performance metrics to improve effectiveness.