Digital Copywriter

A digital copywriter creates compelling, SEO-friendly content for web, email, paid media, and digital campaigns, ensuring brand consistency and channel optimisation. They collaborate with SEO, performance, and creative teams to produce engaging copy that drives engagement and conversions across multiple formats and audiences. Tasks include writing web content like homepage messages, service pages, and calls-to-action, alongside SEO-led blog and metadata content to enhance organic visibility. The role also involves crafting email automation sequences, paid media copy for platforms like Google Ads and social media, and organic content for brand channels, to maximise engagement. Analysts perform A/B tests and utilise AI tools to refine content strategies tailored to audience segments, measuring success through various performance metrics. The position requires adaptability across formats and channels, a strong understanding of digital marketing principles, and the ability to work collaboratively within a fast-paced environment.