PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads the development and execution of influencer marketing and PR strategies to enhance brand visibility and engagement. They oversee integrated campaigns across fashion, beauty, and home categories, working with internal teams, agencies, and creators. The role involves managing influencer partnerships, developing long-term ambassador programmes, and measuring campaign outcomes to optimise performance. The manager also directs public relations efforts, maintaining media relations, organising events, and analysing PR impact. Leading, coaching, and managing the team especially in influencer and PR areas, they ensure objectives, budgets, and stakeholder relations are effectively handled. The position demands strong organisational, negotiation, and digital culture skills to thrive in a fast-paced retail environment.