Shopper Marketing Manager
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职位介绍
Lead the development and execution of 360-degree shopper campaigns that align brand and retailer goals across national and e-commerce platforms.
Manage end-to-end activation including in-store execution, retail media, sampling, promotions, and other shopper programs.
Partner with retailers, marketing teams, agencies, and vendors to drive revenue, share, and ROI.
Own budget planning and analysis with cross-functional partners, translating learnings into optimized future programs.
Drive insights from shopper data to improve conversion and enhance the path-to-purchase.
Lead cross-functional collaboration, represent Shopper Marketing in key meetings, and ensure high-quality programs.
Manage end-to-end activation including in-store execution, retail media, sampling, promotions, and other shopper programs.
Partner with retailers, marketing teams, agencies, and vendors to drive revenue, share, and ROI.
Own budget planning and analysis with cross-functional partners, translating learnings into optimized future programs.
Drive insights from shopper data to improve conversion and enhance the path-to-purchase.
Lead cross-functional collaboration, represent Shopper Marketing in key meetings, and ensure high-quality programs.
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