Freelance Brand Copywriter

A freelance brand and content writer is sought to produce high-quality content for a recognised consumer brand, focusing on fashion, beauty, and lifestyle sectors. The role involves creating content across CRM, email marketing, e-commerce, and digital campaigns, ensuring alignment with a consistent, authentic brand voice. Candidates should possess strong AI-assisted writing skills, experience with AI tools, and the ability to manage tone of voice and content quality. The position emphasises the integration of modern workflows, balancing speed, quality, and consistency while maintaining human authenticity. Key skills include expertise in fashion and lifestyle branding, CRM, e-commerce, and proficiency in AI-driven editing and training. Preference is given to those with backgrounds in luxury retail, DTC, and high-end consumer brands, supporting scalable content production through AI. The successful applicant will demonstrate a blend of compelling storytelling and tech-savviness, supporting the content process with AI tools and techniques.