Data Analyst - Marketing Analytics

As a Data Analyst in Marketing Analytics, you will gather, structure, and analyze data to derive actionable insights that optimize marketing initiatives. Deliver cross-channel performance views, identify trends by channel and audience, and translate findings into concrete recommendations. Design and manage data collection and analytics solutions, set marketing targets, and develop testing strategies including A/B and multivariate tests. Apply predictive analytics and statistical modeling to data from viewership, website interactions, campaigns, CRM, and social platforms. Partner with Brand and Marketing teams to define measurement plans, synthesize insights, and promote data-driven decision making. Create dashboards and regular/ad-hoc reports using SQL, Tableau, Excel, and Python-based tools to inform strategy and optimization.