PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads the development and execution of influencer marketing and PR strategies, aiming to enhance brand awareness and engagement. The role involves managing integrated campaigns across fashion, beauty, and home categories, collaborating with internal teams, agencies, and creators to ensure alignment with brand objectives. Responsibilities include talent identification, campaign execution, budget management, and performance analysis, along with maintaining strong media and creator relationships. The manager also oversees PR activities, cultivates media relationships, and monitors public relations performance. Leading, coaching, and developing the PR & Influencer team is essential in fostering a collaborative environment. The position requires strategic thinking, industry trend awareness, and excellent negotiation skills.