PR & Influencer Manager

The PR & Influencer Manager at Debenhams in Manchester oversees influencer marketing campaigns and PR strategies to enhance brand awareness and foster consumer engagement. They develop integrated influencer campaigns supporting company objectives across fashion, beauty, and home sectors. Responsibilities include managing influencer relationships, creating ambassador programmes, and collaborating with creative teams to align content with brand identity. The role involves scrutinising campaign performance, negotiating partnerships, and staying informed on industry trends to maintain competitive advantage. Leadership duties include guiding and developing the PR & Influencer team, managing budgets, and fostering a high-performing work environment. The position requires strong technical skills in social media platforms, a strategic mindset, and excellent relationship management abilities.