Digital Marketing Manager – Norwich

A digital marketing manager is responsible for managing paid media campaigns, including PPC, SEO, and social media advertising, to generate quality enquiries and optimise ad spend return. They will develop and refine campaigns across platforms such as Google Ads, Microsoft Ads, and Meta, ensuring tracking and analytics are effectively utilised to improve performance. The role involves close collaboration with marketing, content, and design teams to align digital activities with broader brand and commercial strategies, while continuously testing and enhancing campaign effectiveness. Analytical and hands-on skills in data management and digital advertising tools are essential, along with an understanding of tracking technologies and ROI optimisation. The position offers an opportunity to take full ownership of paid media channels for a recognised travel brand, suited to those passionate about performance marketing and data-driven decision-making.